ChatGPT Ads has reportedly reached a $1 billion annualised revenue run rate in under 200 days, signalling that conversational artificial intelligence is rapidly becoming a major advertising environment.
AI News reports that OpenAI is expanding self-service access across India, Europe, the Middle East and North Africa. The platform reportedly serves tens of thousands of advertisers and has grown beyond managed sales by opening Ads Manager to smaller businesses.
Advertising is moving inside the decision process
Search advertising traditionally appears beside a list of results. Conversational advertising enters a different psychological moment: a person may already be comparing products, planning a purchase or solving a problem through dialogue. Relevance can therefore be high—but the boundary between assistance and persuasion must remain visible.
The report says ads are labelled separately from answers and that advertisers do not receive private conversation data. European expansion also brings higher regulatory scrutiny after ChatGPT was designated a Very Large Online Search Engine under the EU Digital Services Act.
MaryChuks analysis: trust is the scarce advertising asset
The commercial potential is enormous because conversational systems understand intent with unusual depth. But that same depth creates responsibility. If users suspect that the answer itself is being distorted by payment, the relationship collapses. The winning model must protect a clear wall between intelligence and advertising.
Conversational advertising can scale only if the conversation remains trustworthy.
Source: AI News
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