Choice Overload in Digital Shops: Help Customers Compare
Help customers compare digital products through clear outcomes, consistent details and practical testing, informed by the nuances of choice overload research.
Tag: Consumer Behaviour
A Healthy Halo Is Not a Nutrition Label: Turn the Pack Around
A healthy-looking front label tells only part of the story. Compare traffic lights, values per 100g, realistic portions, ingredients and allergens before choosing.
Google Maps Is Not the Only Shop Assistant: Spotify’s Recommendation Engineers Are Bringing Predictive AI to Online Stores
Former Spotify engineers have raised $10 million to build AI that predicts what online shoppers want during their current visit—not only what they bought before.