CatGPT Takes an Equity Stake in Smooth Media: Why Creators Should Negotiate for Ownership
AI educator CatGPT has taken an equity stake in creator-management firm Smooth Media. The move shows how audience value can become lasting ownership.
Tag: Brand Partnerships
MrBeast, Gemini and the Rise of Creators as AI Product Laboratories
Google’s MrBeast partnership shows creators becoming product laboratories for AI—not merely campaign faces. That power needs standards and ownership.
Before Global Creator Week: Seven Standards Creators Should Demand From Brands
IAB Global Creator Week begins 14 September. Creators should enter brand negotiations with clear standards for pay, rights, measurement and AI use.
From Content Library to Marketing Engine: How Creators Turn Hundreds of Templates Into Brand Opportunities
A creator who has produced hundreds of templates does not merely possess a collection of content.They possess infrastructure.Every template represents…
From Content Library to Marketing Engine: How Creators Turn Hundreds of Templates Into Brand Opportunities
Learn how creators can transform a large library of templates, images and videos into a strategic influencer-marketing and brand-partnership engine.