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John Lewis says searches from AI agents have risen from 0.3% to 2.5% in a year. The shift could reshape ecommerce discovery, SEO and how brands compete for AI recommendations.
AI-referred shoppers are generating more revenue per visit, but major retailers want the sale completed on their own websites so they keep customer data.
A US judge refused Amazon’s request to block Perplexity’s AI shopping agent, escalating the battle over who controls automated online purchasing.
