Why Twitter Launched The Premium “Twitter Blue” to Fix Typos in Tweets
Global social media platform Twitter has explained the reasons behind the launch of its new premium subscription only service called “Twitter Blue” which includes a way to ‘revise’ tweets before sending them. But this service comes at a cost as it will be only accessible to users who pay the premium subscription at $4.49.
Twitter Blue is the social media site’s first premium subscription offering, a move for the company to have more revenue avenues outside of advertising. One of the most important features of the service is the new “undo” button. CNET notes that this will allow users to preview and revise a tweet before it gets posted on their timelines.
For many years Twitter users have asked for a method to edit tweets, especially after the company adds a new feature that users haven’t asked for.
The company has been reluctant to roll out this option, citing how such a feature can be used to mislead users about what was originally posted in a tweet. Now, the premium service will allow users 30 seconds to review their tweet before it goes live.
The new premium service which has already been launched in Australia and Canada will offer subscribers several other features including a way to organize saved tweets in a bookmark folder and a reader mode that converts long threads of tweets into text that’s easier to read.
Twitter Blue subscribers will also have access to dedicated customer support, customizable app icons for their device’s home screens and new, exclusive colour themes for their Twitter app.
“A free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it,” Twitter said in an official blog post about Twitter Blue.
The company has yet to say whether it plans to launch its new service in Africa.