Book review about “the art of business in creativity and innovation” by Mary Oge Chuks
“The Art of Business in Creativity and Innovation” by Mary Oge Chuks is an insightful and practical guide to cultivating creativity and innovation in the workplace. Drawing from her experience as a business consultant and innovation strategist, the author provides valuable insights on fostering a culture of innovation and creativity that can propel businesses to new heights.
The book is divided into three parts, each exploring a different aspect of innovation and creativity. Part one discusses the foundational elements of creativity and innovation, including the role of leadership, the importance of a supportive environment, and the benefits of diversity and inclusion.
Part two delves into the practical aspects of creativity and innovation, providing readers with a framework for generating and evaluating new ideas. This section covers tools such as brainstorming, ideation sessions, and design thinking and emphasises the need for experimentation and risk-taking in pursuing innovation.
Part three focuses on implementation, guiding how to turn innovative ideas into reality. The author emphasises the importance of effective communication, collaboration, and project management in the implementation process and provides tips on overcoming common challenges during this phase.
The author uses real-life case studies and examples to illustrate her points throughout the book, providing readers with practical insights and actionable advice. She also includes exercises and activities to help readers apply the concepts discussed in the book to their businesses.
Overall, “The Art of Business in Creativity and Innovation” is an excellent resource for anyone looking to foster a culture of innovation and creativity in their organisation. The author’s clear writing style, practical advice, and real-life examples make this book an engaging and informative read that will inspire and motivate its readers. You can order this book from👇👇👇